A computer maker has finally understood that women are computer buyers too and as such have built in a women’s section with their website. Dell have always been there at the cutting edge but by launching Della they have opened up a whole new section of the market place that has been until now pushed to the side.
Maybe computer makers have not been discriminating against women; in fact, by launching Della they may have set precedence where they will need to cater for other groups such as children, older people and so on the list could be endless.
