In this day and age, it seems that advertising makes all of the differences when it comes to sales. The more informative they are seems to be out of favour, the current marketing trend is to create advertising that gets people talking, even if the materials has nothing to do with the product itself.
To this end, both Asus and Samsung have come up with innovative ideas for their campaigns, suddenly the product makes a sort of guest appearance in the advert while the main thrust is something funny or amusing. This is used to great effect by Samsung to promote the N310 laptop the colourful cases come to life but still look to be part of the computer, it is cool.
Source [Liliputing]
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